Extraordinary, Everyday Barossa
We are proud to announce that Extraordinary, Everyday Barossa has just won the national Economic Development Australia Awards “Best Promotion & Marketing Campaign” for 2016!!! This is amazing for such a small budget project. The judges said it was the authenticity & honesty of the work that shone through. Which is just lovely.
The Barossa region of South Australia is a unique place, most famous for its celebrated wines and as a holiday destination. But there’s much more to the region than wine & tourism.
The people there have a real connection with the earth, the weather, food and a huge reliance on each other & their community. It makes it a very special place, and is what underpins the whole structure of the region.
This project was undertaken discover the people that make The Barossa tick, the everyday people that do extraordinary things in their day to day life. It’s what really makes the place unique.
The underlying reason why people move to, live in and love the Barossa? Not wine, not food, not the landscape (although all of these figure greatly in their thinking) but community! The way people support you, the way you can ask anyone for help and the way the whole region is linked together by daily interactions. Within these interviews, many taken at random, there was always a connection to at least 2 or 3 of the other people interviewed. This is what the people of the Barossa love the most about where they live.
Below are a series of sound slides, interviews and photos of some incredible people, all going about their lives in an extraordinary, everyday way. We hope you find them fascinating and enlightening, and find a new depth to the beautiful region that is The Barossa.
This project is ongoing. The time I spent in Barossa meant I recorded and photographed over 20 such interviews. They will be updates weekly as I edit them. Chris Sands
There will be an exhibition of images and videos during Barossa Vintage Festival 2017. Here is our trailer for it:
BARRY GARDNER – KNIFE MAKER
Barry make knives. Beautiful knives, that are now world renowned. Barry is also very cool.
ILONA GLASTONBURY – DESIGNER & MAKER
Ilona’s philosophy on life and business is to create beautiful things that will last a long, long time, whilst sourcing everything from the local area, all the while making sure everything she does looks after the local environment. The ‘Campsite Rules’ in action.
TONY CODRINGTON – MOTORBIKE MAN
Tony restores anything on 2 wheels! And people send their vintage motorcycles and bikes from all over Australia to him to lovingly bring back to life. He works from his tiny, crammed workshop in his garden. He is also a tremendous cyclist. In fact some people may say Tony is a bit obsessive. We just think he is extraordinary!
Margaret Lehmann is a legend! Wife and ‘partner in shenanigans’ to the late, great Peter Lehmann (Peter Lehmann Wines) they together helped shape the Barossa region into the place it is today. A most fascinating and intelligent interviewee you could not wish to find. Here we talk about the early days when she came to the region, and how the peasant lifestyle dominated by the mantra “Waste Not Want Not” helped to create this unique region.
Carmel makes curries and chutneys. She deliberately chooses an alternative lifestyle that makes her connection to the Barossa stronger, and her sense of place remarkable. And she has some of the best friends you could wish to meet!
OLIVER PORTWAY – BARRISER & CYCLIST
Oliver is a cycling hero after breaking Sir Hubert Opperman’s Australian record for the grueling ‘Paris-Brest-Paris’ cycle race. A record that had stood since 1931. Here he talks about his cycling obsession and his love for riding, working and living in the Barossa Valley.
Fiona & Matteo moved from Italy (although Fiona is Australian born) and started their business from the Barossa Farmers Market in Angaston. They now run Casa Carboni, a cooking school teaching exquisite italian methods using hyper local ingredients (with a few things brought in from Matteo’s home country for extra authenticity). A fascinating story.
BRETT GROCKE – EPEROSA WINES
Brett Grocke, vintner and winemaker talks about life, love of the land, growing up and his passion for wine. He spoke to us at his off-grid winery based in the beautiful Barossa Valley.
Brett is 5th generation Barossan and a renowned winemaker & grape grower. Here he explains his ethos to work, life and roots.
MARCO RAKIC – BAR 41
Marco’s cafe is the hub of the community of Williamstown. Of all the people we met, Marco exemplifies the attitude of “look after your town, the landscape and the people in it, and they will look after you”. A wonderful model for living.
THE BAROSSA CO-OP
The CoOperative in Nuriootpa, I believe is a model for the world in community based sustainable retail. With over 18,000 members, supporting small local businesses in extraordinary ways and ploughing profits back into the community it is unique, refreshing and just plain bloody brilliant!
Below is an extended audio podcast of the interview with Graham. It lasts around 30 minutes and in it, he goes into detail about the support they give to help small businesses and much more about the ethos of the CoOp. It’s really worth checking out -even more mind blowing than the video!
You can listen here>>
Harry is a man happy in his environment. He built his home for his family from scratch on his own. He’s worked at a national level in advertising, been a builder, artist, musician and much more. Now he enjoys a quiet life with his art and projects on his big piece of land near Keyneton. He didn’t want to be interviewed, but was happy for us to photograph as he took us round his amazing self-made space. I was introduced to Harry by Carmel of Carmella’s Curries.
ASTON – THE COFFEE GIRL
Aston is 15. She exemplifies the work and life ethic I found in young people as I traveled the Barossa region. She is learning the trade of a coffee roaster and barista by working alongside Bean Addiction in Nuriootpa, and in cafes. Here she talks about how her earlier life brought out her passion for coffee and how her school goes above and beyond to help the students connect with Barossan culture through food and wine.
TOUI DO – FERMENT ASIAN
Tuoi started the renowned restaurant FERMENT ASIAN in Tanunda, Barossa with no training and no experience, just a passion for food. Through sheer determination, skill and relentless hard work, she now owns one of South Australia’s most renowned restaurants.
Toui started cooking for friends at long table lunches, and grew the whole business from there. Here she talks about her love for local produce, their own grown produce from their land and organics. A fascinating look into an inspirational story.